Creating Branded Content That Sells

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Branded content is the future of integrated marketing. Join us on Thursdasy, January 12 for an exclusive panel discussion with three masters of media and marketing Veronica Carvallo (Director, Outbound Sales Solutions, Univision Communications Inc.), Maria Harmer (Senior Analyst, Verizon) and Edgar Ochoa (Vice President, Integrated Marketing, USA & SyFy Networks, NBCUniversal).

Whether you’ve got a film to promote, a blog in need of more readers, or a new PR or ad campaign in the works, they’ll show how you can create content that truly connects. They’ll also offer advice on how to ensure that the stories you tell speak to modern multicultural audiences, no matter your platform.

Additionally, Columbia J-Term students will be in attendance, looking to connect and network with Columbia alumni!

Hosted by Trustee Luis de la Parra '95
Senior Vice President, Partner Solutions,
Univision Communications Inc.

Creating Branded Content that Sells
Thursday, January 12, 2017
6:30–8 p.m.
Univision Communications Inc.
605 Third Ave., 12th Floor
New York, NY 10158

Alumni Host Committee:
Kate Bacheller '04
Lauren Cameron '10
Vilasinee Cartoon Givanon '14
Sinclaire Fonville '16
Jiyoung Suk ’05

$10 Registration. Refreshments provided. Space is limited!


All registration fees and donations are non-refundable and non-transferable.